Global company, IMG has presence in over thirty countries with its media business. The company announced with Jingdong, that Jingdong will be featured as the exclusive online retailer on China Super League (CSL). In 2010. Jingdong and CSL were official partners, and the companies, three years later, have decided to rekindle their partnership.
China Super League is the major sports league in the country, Jingdong plans on working with the league to sell sports apparel to their customers. CSL plans to carry out any marketing plans with their retail partnership and growing an online retail base to their consumers. IMG is the exclusive marketing partner to CSL. The partnership was brought together again by the marketing company ho believes that Jingdong and CSL are a perfect pair.
Jingdong is a powerhouse online retailer in China. The company has exploded incredibly with 100 million users and 150% growth by the end of 2012. The company has 900 delivery stations to 23 major cities in China and currently offers an online marketing platform that can fulfill delivery from online orders in 24 hours.
The partnership is a smart move to both companies. For Jingdong, it is an easy way to reach a market who is hard to sell to. CSL is now able to promote themeselves better through Jingdong clothing and ultimately create a retail base to their fans online.
By Samara Freschman
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